Dashal, FIJI Water, ING DIRECT, Kodak, and Others Partner with Chicago’s
First Social Scavenger Hunt
Chicago-based Dashal is a sponsor in the first ever FIJI Water Urban Hunt on August 14th in
Chicago, IL, August 13, 2010 --(PR.com)-- Unique Adventure Driven by Critical Mass Combines Power
of Traditional and Social Interaction to Bring Awareness to Local Businesses
Chicago-based social media and web development firm Dashal, along with leading companies such as
ING DIRECT, Hard Rock Hotel Chicago, Berry Chill, Kodak, Northeast Cooling, SUSHISAMBA, and
Wicker Park Bucktown's Make Believe project have partnered with Lotus Marketing Services for
Chicago's first ever FIJI Water Urban Hunt. Never before in the city has the power of social media
interaction and the in-person, customized experience come together on such a scale to connect brands to
local consumers, while generating awareness of the more than 20 participating Chicago restaurants,
stores, and businesses.
On Saturday, August 14, 50 teams will compete for iPads, a year's supply of FIJI Water and various other
prizes. For three hours, Chicagoans will tweet, Facebook, YouTube, Foursquare across the city in a bid to
be the team with the highest point total before toasting to friendships and connections new and old at an
after-party hosted by VeeV Vodka.
"Along with an afternoon of fun, the scavenger hunt is designed so everyone gets better acquainted with
all the fantastic places to dine, visit and shop in the downtown Chicago area and further build an online
presence for those businesses," said Leyla Arsan, founder of Lotus Marketing Services and FIJI Water
Urban Hunt. "Twitter and Facebook are often seen as an online cocktail party - with this event, we're out
to show that you can toast each other virtually as well as in person."
"We are in the business of using the web to help brands connect with consumers in the most powerful and
down-to-earth ways possible," added Nick Harrison, Dashal creative director. "Against all odds and initial