In this research paper researchers basically focused on behaviour of consumer mainly on purchasing pattern, frequency, price, period of purchase and various factors deciding the purchase. Researchers observed that the customers prefer retail outlets because of price discount, followed by colour, quality and fitting. Researchers have also observed that generally the customer purchase the product during festive season followed by off season. It was found that there is a significant difference between the expectations of coupons for purchasing readymade garments and income level of consumers. Mrs. A Nishath Sultana | Saabhreen Nisha "A Study on Consumer Behaviour Among Retail Outlets in Chennai" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33621.pdf Paper Url: https://www.ijtsrd.com/management/consumer-behaviour/33621/a-study-on-consumer-behaviour-among-retail-outlets-in-chennai/mrs-a-nishath-sultana
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 4 Issue 6, September-October 2020 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD33621 | Volume – 4 | Issue – 6 | September-October 2020
Page 1100
A Study on Consumer Behaviour
Among Retail Outlets in Chennai
Mrs. A Nishath Sultana1, Saabhreen Nisha2
1Assistant Professor, MEASI Institute of Management, Chennai, Tamil Nadu, India
2MBA, MEASI Institute of Management, Chennai, Tamil Nadu, India
ABSTRACT
In this research paper researchers basically focused on behaviour of consumer
mainly on purchasing pattern, frequency, price, period of purchase and
various factors deciding the purchase. Researchers observed that the
customers prefer retail outlets because of price discount, followed by colour,
quality and fitting. Researchers have also observed that generally the
customer purchase the product during festive season followed by off season. It
was found that there is a significant difference between the expectations of
coupons for purchasing readymade garments and income level of consumers.
KEYWORDS: Consumer behaviour, Consumer purchase preference, Frequency,
Spending Pattern
How to cite this paper: Mrs. A Nishath
Sultana | Saabhreen Nisha "A Study on
Consumer Behaviour Among Retail
Outlets in Chennai"
Published
in
International Journal
of Trend in Scientific
Research
and
Development (ijtsrd),
ISSN:
2456-6470,
Volume-4 | Issue-6,
October 2020, pp.1100-1106, URL:
www.ijtsrd.com/papers/ijtsrd33621.pdf
Copyright © 2020 by author(s) and
International Journal of Trend in Scientific
Research and Development Journal. This
is an Open Access article distributed
under the terms of
the
Creative
Commons Attribution
License
(CC
BY
4.0)
(http://creativecommons.org/licenses/by/4.0)
1.1. INTRODUCTION
Consumer Behaviour is a set of activities which involves the
purchase and use of goods