Romance: A BCG Analysis
Original by Andy Meyer
June, 1996
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Consultant's Love Life (new format) 30Jan08.ppt
Agenda
My relationships
• Past
• Present
Our relationship in detail
Evaluation
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Consultant's Love Life (new format) 30Jan08.ppt
Different relationships provide different things
Illustrative Example
17%
10%
21%
17%
19%
8%
17%
10%
28%
41%
14%
21%
34%
28%
7%
You
Talk
Love
Sports
Beer
100
80
Companionship
60
40
20
0
Sex
Guilt
Da Guys
Family
Share of time (%)
Source of item
Source: Internal focus groups; BCG analysis
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Consultant's Love Life (new format) 30Jan08.ppt
Increase in relationship duration and intensity
Psycho a set back, but recovery under way
1989
1987
Time of relationship
1988
1990
Intensity of relationship (%)
1991
1996
1995
1994
1993
1992
Source: Emotional baggage; BCG analysis
First try
Senior year
Europe
College
“The Psycho”
(ex-girlfriend)
You
Recovery period
High
Low
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Consultant's Love Life (new format) 30Jan08.ppt
You rank highly among existing relationships
Partner
UA flight attendant
You (new)
Voice mail lady
Family
Dry cleaner
Rommmate
Client IT guys
Principal
Friend "A"
You (old)
Street vendor
Ex-girlfriend
Friend "B"
Sushi place waiter
Officemate
Value of relationship
Avg. time spent on relationship per week
Client
High
Low
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Consultant's Love Life (new format) 30Jan08.ppt
Relationship drivers
Significant share of key drivers met
Love
Companionship
Affection
Compatibility
Eating
Entertainment
Asian food
Pizza
Pasta
Movies
Theater
Partying
Sports
Physical
Non-physical
Personality
Physical
Romantic
Non-sexual
Verbal
Visual
Humor
Intelligence
Height
Attractiveness
Character
Source: Poets; Romantics; Self-Help books; BCG analysis
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Consultant's Love Life (new format) 30Jan08.ppt
Personal interests mostly compatible
Greatest gap in sex, shopping
Movies
Sex
Food
Talking
Sports
Shopping
Sense of Humor
Source: Cosmo Magazine questionnaire; BCG analysis
You
Me
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Consultant's Love Life (new format) 30Jan08.ppt
Physical characteristics strong
Rosanne Barr1
Legs
Body
Height
Hair
Eyes
Your sister
“