Adgregate Markets and Interpublic Emerging Media Lab Join Forces to
Promote Distributed Commerce to IPG Ecosystem
Strategic partnership provides preferred partner status for Interpublic agencies, clients for
industry first social commerce solutions.
San Francisco, CA and Los Angeles, CA (PRWEB) March 12, 2010 -- Adgregate Markets, the leading provider
of transactional advertising and distributed commerce technology, today announced a strategic alliance with IPG
Emerging Media Lab, a unit of IPG's Mediabrands, dedicated to keeping Interpublic Group's clients ahead of the
latest technology trends. Under this deal, Adgregate will provide preferential terms to Interpublic agencies and
clients and IPG will promote Adgregate products and services to the Interpublic agency network. IPG's clients
now have access to the most secure suite of advertising and distributed commerce products: ShopAdsTM,
ShopFansTM, & SecureAdsTM. Adgregate's technology enables advertisers to bring secure ecommerce
capabilities into the world of brand, mobile, and social media advertising.
Adgregate is currently developing a revolutionary social commerce solution, dubbed ShopFans, to be launched
soon on Facebook, and will be working exclusively with IPG retail clients to solicit feedback and testing during
the initial launch phase. Adgregate and IPG will initially target retail clients with these "first to market"
distributed commerce solutions in online and mobile commerce advertising thru ShopAds, as well as distributed
commerce solutions within social networks thru ShopFans.
Interpublic had previously announced a major push into the retail media space through its Mediabrands agency,
dubbing its initiative "Retail 3.0," and hired former Home Depot CMO John Ross as President of its retail
practice. IPG's Retail 3.0 initiative is setting the stage for the next generation of consumer purchasing trends and
the role that media technology - from mobile to social media - is having on marketing strategy. Through this
partnership, a new