Company Name Changed to Unify Successful Products
Always associated with their successful product lines instead of the company name, Universal
Products changes its company name to reflect the patriotic symbolism amongst their products. The
company announced today that they officially changed their name to USA Sealants which recognizes
the company’s fastest growing brands: Blue Devil, White Shepherd and Red Angel.
Baltimore, MD, September 01, 2010 --(PR.com)-- For over 12 years, Universal Products., Inc. has been a
leader in the sealant auto industry. Since their establishment the company has sold enough sealant to have
fixed over a million vehicles nationwide. The shining star of the line and the first to hit major auto parts
nationwide is the famous, Blue Devil Head Gasket Sealant. Due to Ole Blue's fame, the company has
been simultaneously tied to this characters reputation hence overshadowing the generic Universal
Now in 2010, all three product lines: Blue Devil, Red Angel and White Shepherd are stepping into the
limelight across the USA's top Auto Supplier's stage. To award this successful branding of their sealant
line, Universal Products, Inc. decided it was time for a company name change. The company saw the
need to familiarize their customers with a company name that showcased their product lines as sealants
and unify the success of the three.
USA Sealants associated with the patriotic colors: red, white and blue reflects the company's fastest
growing brands more relationally. The official name as of today is Universal Sealants of America which
will tie in its previous name but will be known by its acronym USA Sealants.
To debut this new look, the company changed their website's outfit and its URL to: USAsealants.com. It
was previously gouniversalproducts.com. Customers may still utilize the site for ordering, blogging,
fact-finding while also submitting their testimonials and their product videos.
The new site will also be more effective in showing non-mechanics how to use these mechanic