2005 Massage Therapy
Consumer Survey Fact Sheet
Popularity and Use of Massage
Two million more people received a massage
this year than last year. Confidence in massage
therapy is also high, as nearly three quarters of
those surveyed indicate they would recom-
mend massage to someone they know.
• Approximately 47 million Americans –
more than one in five adults surveyed (22
percent) – received a massage within the
past 12 months, representing an increase
of 2 million people from last year.
• 34 percent of respondents received a
massage within the past five years – an
increase of 4 million people from 2003.
• 90 percent of those polled believe
massage can be beneficial to your health.
94 percent of 18-24 year olds believe that
• Use of massage among those 65 and older
has tripled since 1997 (15 percent in
2005 versus 4 percent in 1997.)
• 73 percent of those polled would
recommend massage therapy to someone
they know. This represents an 8-point
increase over a year ago, demonstrating
consumer confidence in massage as a part
of a healthy lifestyle.
• 84 percent of African-Americans (9
points over last year) and 84 percent of
Hispanics (6 points over last year) would
recommend massage therapy.
Massage On The Rise For Pain
For the first time in the 9 years AMTA has
conducted a consumer survey, therapeutic
massage ties medication as the preferred
form of pain relief for respondents.
• 28 percent of respondents ranked
medication and massage as the form of
treatment that brought them the greatest
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A m e r i c a n M a s s a g e T h e r a p y A s s o c i a t i o n ®
Following are findings of a
telephone survey conducted by
Opinion Research Corporation
International, Princeton, NJ, and
commissioned by the American
Massage Therapy Association®
(AMTA®). The survey was
conducted August 11-14, 2005
among a national probability sample
of 1,014 adults (506 men and 508
women) ages 18 and older,