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onsumerCreated Ads
onsumer-Created Ads
e watch a number of commercials every day. A recent
dy conducted by the Council for Research Excellence
ile watching 8.5 hours of video content per day, viewers are
s worth of commercials.* But have you ever watched a commercial and fe
st couldn’t relate to it? Advertisers are picking up on this. Some are even turning to
consumer-created ads.
Even though some experts think that user-generated commercials are not an effective means for
advertising, they sure manage to grab our attention. Here are some creative and entertaining
homemade ads:
Burger King Saves the Day
http://www.youtube.com/watch?v=1gBqN8B8kx4
This homemade commercial portrays the Burger King
as an action hero of sorts.
He swoops in on his trusty steed (or 4x4) just in time
to save a guy from his hunger pangs.
If I Made a Commercial for Trader Joes
http://www.youtube.com/watch?v=OdB7GDZY3Pk
This quirky commercial with a bossa nova beat is an unauthorized tribute to Trader Joes. It was
created by Carl’s Fine Films, a San Francisco-based animation studio. This video was posted on
Jan. 27, 2009, and now has more than 384,000 views.
Life Lessons
http://www.youtube.com/watch?v=-IQRHTSwlko&feature=player_embedded
Cute kids can sell just about anything … including ketchup. This submission for Heinz’s “Top
This TV Challenge” follows a conversation between two sisters. This video was created by
Daniel Trumble from Marietta, GA. Although it didn’t win the grand prize, it just might win
your heart over.
Free Doritos
http://crashthesuperbowl.com/
Doritos gave people the chance to create their own Super Bowl ad. The winning ad was aired
during the big game and the winner received $1 million. Joe Herbert’s winning commercial
proves that you can do a lot with wishful thinking... and a loaded snow globe!
iPod Touch ad
http://www.youtube.com/watch?v=KKQUZPqDZb0&feature=player_embedded
UK native Nick Haley was an