Choosing an Event
Purpose of the Event
Primarily to raise money
Gain new member, new donors
Get publicity and/or visibility
Determine Your Target Audience
Whom are you trying to reach?
How many people do you want to attend?
How many people are required to make the event a success?
Where will your audience come from? What are they willing to spend?
Is the event something people might attend if it were not for charity?
Program Event Ideas
Will it help achieve your group’s goals?
Will it interest the audience at which the event is aimed?
Do you have enough time to plan this event?
Do you have enough staff/volunteer support?
Can you afford to stage such an event?
Is an appropriate and affordable site available?
Has this type of event been successful before?
Are there potential corporate sponsors?
Check the Calendar
Did you make sure there are no conflicts with other major events?
Have you checked the weather on that date for the past few years?
Did you set your day and time to fit the audience’s work schedule?
Was it a good choice?
Did people enjoy themselves?
Did it attract the audience you targeted? If not, why?
What could be changed to improve it?
Did it conflict with another big event?
Should it be held during the day instead of at night, or vice versa?
Was it a fund-raising or friend-raising event?
How many people attended? Was that enough to make it worthwhile? Are more likely to
attend the next time?
Did you achieve your fund-raising goal?
Did you need a rain date?
Did the date you set give you enough time to organize and promote the event?
Was the event at the best time of year?
Did you stay within your guidelines?
How much did the event cost?
Was the amount you spent consistent with your organizations’ image and goals?
Did the amount you raised warrant such an event?
Did you have enough front money? Adequate cash flow?
Was the bookkeeping done so that all expenses and income were recorded and all
money due the organization collected?
Were all bills paid on time?