The 2009 San Francisco Green Festival
A Path To Sustainability
by David Anderson, Canvas Dreams, LLC
20 November 2009
This past weekend, along with Ken Hiatt of Peraska, two Canvas Dreams staffers (David Anderson,
Principal and Shelly Buschel, Sales Manager) drove to San Francisco for the 2009 Green Festival.
Billed as the largest venue for Green Festivals, which are held several times each year, we were filled
with anticipation as we readied ourselves for the ten-hour trek from Portland, Oregon.
Day One: The drive down and the first evening in San Francisco
It's never easy starting a road trip in the middle of the night, and as I left my house to pick up the other
two, the dashboard clock in the Forester reading 2:56am didn't really help my state of mind. We were
en route and out of Portland before 4am, with very smooth sailing until we reached southern Oregon
and were hit by a deluge of bad weather and diesel truck spray. We were into California a short while
after 9am and were greeted by fog, which gave way to sun and 65F temperatures.
During the drive down, various conversations ensued. This was the first time Ken, Shelly, and I had
spent any serious amount of time in close proximity, and the hours-long chat was one I wish I could
have recorded. We talked about sustainability, philosophy, corporate responsibility, environmentalism,
and much more - and it was clear the three of us hold dear many things in common.
As the day waned on and miles ticked up, we noted examples of sustainability in action (and many
more examples of it not being practiced). The single biggest realization came as we entered the Bay
Area and found ourselves stuck in a 45-minute backup for thousands of cars waiting to pay the toll to
cross the Oakland Bay Bridge. Nearly an entire hour was spent sitting there, moving ahead several feet
at a time, never long enough to turn the car off -- so we sat there and idled, along with thousands of
other drivers. For a geographic region of the U.S. that has tried to carve out a name for itself as a l