Product videos are nothing new in advertising or marketing. They have been around for quite some time and they have been successful in marketing just about everything. What has changed over the years is the medium used to produce, advertise, and publicize them
5 Tips to Create a
Product videos are nothing new in advertising or marketing. They have been around
for quite some time and they have been successful in marketing just about
everything. What has changed over the years is the medium used to produce,
advertise, and publicize them. Today, people can use the Internet, cell phones, and
more to create and distribute their own marketing videos. It 's an easy way to get
your message out. You can also learn about new ideas that will give you a
competitive edge over the competition.
Video marketing strategies aren't anything new either. As with any other marketing
amazing video, you would not make a commercial and obtain free airtime on the
Super Bowl without planning and strategizing. Like any other form of direct
marketing, it is important to make sure you know your target audience and make
your video simple and entertaining. Here are a few tips to help you decide what
type of marketing video to make:
The objective of the video. First, you need to think about the overall theme of your
marketing video. What is the product or service you are trying to get across? Do
you want people to come back for more? Do you simply want to provide
information? Knowing who your audience is will help you make sure your content
What time period do you want to cover? When it comes to the actual video itself,
you should have about 30 seconds to move the story. But since people are not very
patient with a video, you may want to increase that time frame to as much as one
minute or so. It all depends on how fast you need to get your point across.
Make your marketing video short. A two-minute video is considered long enough.
However, if you have something long to tell, like a twenty -minute talk, viewers
will be more likely to stick around. This is because they have a tendency to lose
interest. Think carefully about how much time you need to make your video.
Use direct quotes. If possible, use real -life quotes. People love to hear