<p>WHY Â DID Â WE Â WRITE Â THIS Â GUIDE?
There is a revolution taking place in the world of startup growth, and we wanted to
help people understand this new phenomenon. Those who understand growth hack-
ing will have a competitive advantage that is hard to overstate, and we wanted to pro-
vide a robust framework for thinking about it.
WHO Â IS Â THIS Â GUIDE Â FOR?
This guide is for entrepreneurs, founders, growth leads, or anyone else who is trying
to grow a startup. If acquiring new customers (and Â retaining Â existing Â ones) is import-
ant to your business then you should read this guide. If customers matter to you, then
growth hacking should matter to you.
HOW Â TO Â USE Â THIS Â GUIDE? Â
Each chapter is a standalone mini-guide that can be read in isolation, but to get the
most of the book it would make sense to read it all the way through at least once, and
then return to it as a reference resource when needed.
BY Â NE I L Â PATEL Â & Â BRONSON Â TAYLOR
THE Â DEF IN I T IVE Â GU IDE Â TO
THE Â PROFILE Â OF Â A Â GROWTH Â HACKER
THE Â GROWTH Â HACKING Â PROCESS
WHAT Â IS Â GROWTH Â HACKING?
TH Â HACKER Â FUNNEL
Growth hacking is so misunderstood that there is a desperate need for this chapter.
Few concepts have been as polarizing and revolutionary, simultaneously. Is it mar-
keting in disguise? Is it a buzz phrase used to increase salaries? Is it the future of
TAKE Â ME Â TO Â CHAPTER Â ONE Â
TAKE Â ME Â TO Â CHAPTER Â TWO Â
As this new world of growth hacking comes to prominence, and jobs begin to open
up, individuals who are enticed by the possibility will wonder if they have what it
takes to be a growth hacker. As with any career, certain kinds of individuals will
be growth hackers.
that are going through a skilled growth hackerâ€™s mind, either consciously or subcon-
sciously, when they attempt to grow their company. This chapter will outline the six
fundamental steps in the growth hacking process.
TAKE Â ME Â TO Â CHAPTER Â THREE Â