The Basics of Successful Lead Capture Pages
Lead Management process starts with design and setting up of effective lead capture
pages to collect the contact information of the prospects and build a list. If your web site
visitors are not leaving their contact information along with their interest (in your product
/ service) then the very basis purpose of lead generation is not achieved.
Lead Capture Pages
A Lead Capture page is the first step to success in your internet / website marketing and
lead generation techniques. A lead capture page’s sole purpose is to collect the contact
details of the potential lead (or prospect). How willing a consumer is to give up their
contact information depends on how well your lead capture page is designed. While
asking for too little information will leave you with a limited ability to reach your new
lead, asking for too much information may turn your potential customer off of your
company’s product or service.
Lead capture pages are also known as squeeze pages or sign-up forms in Internet
Marketing terminology. If you are using an Email Marketing service, the lead capture
pages are generally referred as web forms.
Lead capture pages are an easy and affordable way to build up a base of quality leads.
The main reason behind the high level of good leads is that consumers find your website
through their own interest. They are at your website because they want to be there, not
because they were inadvertently pointed in that direction. A genuine interest in the
product or service you have to offer is the most pure form of a lead you can ask for.
Designing Lead Capture Pages
The design of a successful lead capture page is perhaps the most important. A catchy, yet
professional layout will gain consumer confidence, and reflect well on your reputation. A
cheesy, flashy, or poorly-designed layout will give consumers an uneasy feeling about
your company, or possibly even give them the notion that your product is a scam. Lead