Exhibit 10.7
Advertising Agency Agreement
This Advertising Agency Agreement (this “Agreement”) is made in Beijing, the People’s Republic of China (“PRC” or “China”)
on January 22, 2008 by and between:
(each a “Party”, and collectively the “Parties”)
Whereas,
NOW, THEREFORE, subject to the Contract Law of the PRC, the Advertising Law of the PRC and other relevant PRC laws and
regulations, Party A and Party B, reached an agreement as follows with respect to the advertising rights obtained by Party A on
behalf of Party B with respect to the advertising time slots for First News on CCTV-2 and the advertising time slots package for
news broadcast on CCTV-4:
Article 1 Advertising Agency
Article 2 Term of Advertising Agency
Party A: Beijing Guang Er Gao Zhi Film and Television Production Company Ltd.
Registered address: Suite 813, 8 th Floor, Corporate Square, 35 Finance Street, Xicheng District, Beijing
Legal representative: Guan Heping
Party B: Mass Media & Universal International Advertising Co., Ltd.
Registered address:
Suite 1014B, Main Building of Tian’an Cyber Times Tower Chegongmiao Road, Futian District,
Shenzhen
Legal representative: Zhang Kun
(1) Party A is a limited liability company duly established and validly existing under the laws of the PRC;
(2) Party B is a foreign-invested enterprise duly established and validly existing under the laws of the PRC;
(3) Party A and Party B executed the Advertising Agency Strategic Cooperation Framework Agreement dated December 20,
2007 (the “Framework Agreement”), whereby, Party A shall, after duly securing the advertising rights with respect to the
advertising time slots on any channels or programs of CCTV network and/or any local TV stations, notify Party B thereof
for Party B to decide at its sole discretion, whether it would exercise the advertising rights with respect to such advertising
time slots; and
(4) Party A executed with CCTV Advertising Department the CCTV M