AbsolutelyNew Launching 10 Inventive Products in PET
Company Partners With Independent Innovators for Pet Category Push
October 21, 2009 04:00 PM Eastern Daylight Time
SAN FRANCISCO--(EON: Enhanced Online News)--The nation’s 70 million+ households with pets will soon have access to a n
inventive products designed for dogs, cats and their people: AbsolutelyNew, Inc. today announced it will launch 10 original pet pro
nationwide by November 9.
The company, which brings independent inventors’ best ideas to market, will first introduce the collection in popular pet chain PET
be prominently featured on displays in hundreds of PETCO’s larger stores.
The collection includes:
l Gentle-Tug™ leashes ($16.99-$19.99) feature an extra stretch panel that absorbs sudden pulls, to reduce risk of injury to
Each also has a secondary traffic control handle to keep a dog close when desired. PETCO will carry four models. Invented
l Scoop ‘n Bag™ scoops ($19.99) have waste bag storage built into the handles to make litter box or yard clean-up a breez
also pivot for multi-angle pick-up. PETCO will carry two models.
l Power Leash™ weighted exercise system ($49.99) marries the retractable leash with balanced hand weights for working
a pooch. Half-pound weights can be added or removed to serve individuals’ needs. More: offers breakthrough leash control
AbsolutelyNew’s newly developed double-action trigger; holds waste bags and keys in a small storage compartment; provid
safety via reflective piping. Invented by P. and N. Benson.
l Jump Stopper™ adjustable control aid ($24.99) safely trains a dog to stop jumping. Just slide the aluminum rod along an
leash and apply gentle downward pressure — the positive, humane technique means no more choke chains or harsh verbal c
length adjusts to fit different people and dogs; ergonomic easy-grips provide firm control. Invented by J. Keever.
“We’re thrilled to advance these latest and greatest pet products into stores nationwide,” said Richard Donat, AbsolutelyNew’s C