Presented by Daniel Toriola
Branded T shirts are commonly used as a great way to advertise your company because they are inexpensive
and something that millions of people enjoy wearing on a daily basis. These shirts are branded with the name
or logo of your company, etc.
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Say It On A Shirt
By Mandar
Throughout human history people have always found ways to express their ideas to others.
Handbills and flyers have covered city walls since the advent of the printing press. Graffiti has been
around since Roman times.
In the 20th century, a new form of self expression emerged: the t-shirt. Originally introduced by the
Navy in 1913, it took widespread use by soldiers in World War II to introduce the crew neck t-shirt to
the public. The 1950’s were also important in the history of the t-shirt, being worn as outerwear by such
stars as Marlin Brando and James Dean. In the 1960’s the t-shirt began to be used as a palette for
expression. The first corporate advertising on a t-shirt was a can of Budwiser beer. There’s even a
phrase for the ubiquitous nature of t-shirts as expression: “Been there. Done that. Got the T-shirt”
T-shirts can be used to express political views or show musical tastes, or lack thereof. Someone
wearing a John Deere t-shirt is sending a very different message from the person in the t-shirt with a
character from Japanese animation. And what business doesn’t have their logo available on a shirt?
People use shirts to tell others about which sports teams they like, a favorite movie or book, who their
favorite NASCAR driver is, or to stop looking at their breasts. T-shirts are seen that commemorate any
possible event; birthdays, weddings, (and divorces), vacations, summer camps, family reunions, the
possibilities are endless.
The technology for custom t-shirt expression has never