Ben Arent - Product Designer.
Jive is a design concept for a new digital communication device, designed specifically for the
technophobic elderly audience. The device was build on new human centred product design
methods that allowed the designer to gain greater insight into this under designed elderly market.
What is Jive?
Jive is a range of products that allow for users to have greater engagement with their friend and
family. The jive package is create in 3 parts.
One plug router.
One Plug Router is a new design of router that was designed to give simple ADSL internet
access into the homes of the users who were gong to use the system. The prices of the
internet is free and is supported by a targeted 50+ advertising platform.
‘Betty’ is the communication device itself. This unit has been designed to live outside the
office, and has been designed to have a simple learning curve so a user can pick up the basic
functions without having to understand the current complex interactions of digital products.
‘Betty’ makes simple functions simple by using a tangible user interface, this means if you
want to do send a message to person, you just place that person onto one of the 3 points of
betty. This tangible interface makes it simple to send a message to any contact that you have
A friend pass is the key to getting the whole system to work. Individual buy and registers a
friends pass to their digital live at jive.benarent.co.uk. This system will aggregate all of one
persons digital life into one place. The jive service shall also allow for custom disclosure
filters depending upon who you plan on giving the friend pass to.
When can I buy a ‘jive’? – Currently jive is only a design concept. The current 3D form would be
modified if a product was to go to market. There is a patent covering the functionally of jive, and
Ben is seeking investors to further develop his product.
How much would it cost? – Ideally jive would retial under the $200 price point, this