Comprehending Change 3.0
rUnning in pLaCe...
Why organizational change is still stuck in neutral and
how to move forward
it all boils down to one simple question for Ceos and
leaders of organizational change:
How smart do you want your employees to be?
By directing communications to be contextual, provocative,
frequent, fluid, multi-directional and relevant, people throughout
an organization are intellectually and emotionally equipped to
successfully address the circumstances surrounding change – thus
empowering them to move from observer to contributor, and from
perceiving themselves as part of the blame to seeing themselves as
Table of Contents
Welcome Change 3.0
a Look Back:
Spinning our Wheels…or Simply a Bump on the road?
Change 3.0: engagement Trumps “process” and “Strategy”
The employee Worldview (graphic)
how do We recognize Change 3.0?
Unifying Change management and Communications (graphic)
making Change Work
The Four dimensions of Change Communications
What’s Your Company’s “Communications Standard?”
Understanding individual motivations and expectations (graphic)
practical application of Change 3.0
What does the Future Look Like?
10 “must dos” for Change 3.0 leaders
“do not go where the path may lead.
go instead where there is no path, and leave a trail.”
Ralph Waldo Emerson
Change 3.0 builds on the lessons learned from the first two
generations of change and recognizes that unless employees
see, believe and experience the totality of their business reality
and assimilate it into their individual reality, it doesn’t matter if an
organization’s strategy and processes are improved. Simply put, the
company will not achieve the change it wants or needs.
Change 3.0 recognizes that the basis for successful change resides
at the outset of an initiative. Successful change is a direct function