101 B2B Marketing and Sales Tips
from The B2B Lead
Generating leads and reaching customers via email,
direct mail and more
Direct Marketing
VOLUME TWO
P R E S E N T E D B Y
25 Direct Marketing Tips for Driving Lead Generation
Today, direct marketing is the core of any integrated marketing program. There is a lot of buzz around web 2.0 and new social media tactics but direct marketing continues to be
the number one measurable lead generation source. Whether through email, direct mail or both, marketers are able to deliver their message to prospective buyers quickly and ef-
fectively using direct marketing.
In this collection of 25 direct marketing tips from The B2B Lead, you will find information on targeting and segmenting prospects, marketing copywriting, and much more. Here’s
a few of the included tips in this eBook:
• Lead Generation Using Email Marketing
• Marketing to the Entire Decision Making Unit
• Building and Measuring Lead Nurturing Programs
• How to Write and Market Whitepapers
• Tips for Writing Good Email Copy
• Six Principles of Subject Line Writing
If you like what your see here, be sure to check out theb2blead.com for more B2B Marketing and Sales tips.
Content contributed by:
Amy Hawthorne, Director of Marketing at ReachForce
Pam O’Neal Mickelson, VP of Marketing at BreakingPoint
Leigh Anne Wallace, Marketing Coordinator at ReachForce
101 B2B Marketing and Sales Tips from The B2B Lead
P R E S E N T E D B Y
VOLUME TWO • Direct Marketing
2
101 B2B Marketing and Sales Tips from The B2B Lead
P R E S E N T E D B Y
VOLUME TWO •Direct Marketing
3
Table of Contents
Email
1.
Lead Generation Using Email Marketing
2.
Avoid being called a SPAMer
3.
Email Marketing in a Web 2.0 World
4.
Keeping up with the Joneses: How Do Your Email Open Rates Compare?
5.
Opting Out of Opt-In
6.
10 Email Pitfalls and 10 Email Power Words
Marketing Copywriting
7.
Six Principles of Subject Line Writing
8.
Tips for Writing Good Email Copy
9.
B2B Marketing Copy – Write it Right
10. B2B Marketing Copy