CPA Marketing Is A Copy And Paste System
CPA marketing and other forms of affiliate marketing can have a tough learning curve, but there is one
method of promoting offers that is about as close as you can come to “copy and paste.”
Sound too good to be true? It almost is, but it’s completely legitimate, and experienced marketers have
been making fortunes with it for years. What is this mystery technique? Media buys.
The term “media buys” is far from new. For many years, it has been used to describe the process of
purchasing advertising in traditional print magazines and newspapers, or on radio and television.
Although these are still perfectly viable advertising mediums, the Internet is the new hot commodity in
the advertising market, and holds opportunities for marketers without the deep pockets needed to
Essentially, “media buys” involve buying banner advertising space on websites, with the cost depending
on the website’s prominence and traffic, the size of the advertising campaign, the times at which the
banners are to be displayed, and other criteria.
Payment for these ad campaigns is usually calculated on the basis of “CPM” (cost per thousand
impressions), meaning that unlike PPC, where you are paying each time your ad is clicked, you are
paying a set rate whenever a visitor sees your ad. Depending on the ad rates, you could end up getting
very cheap clicks.
Traditionally, advertisers have had to pay advertising agencies to design advertising campaigns for them.
However, many companies with affiliate programs are now providing their affiliates with pre‐made
banner ads in various different standard sizes for free, either directly or through an affiliate network.
As the affiliate, this means that all you have to do do get started promoting affiliate and CPA offers with
banners is literally cut and paste a snippet of code. Cut, paste, and you’re done – no need to wrack your
brain to come up with ad copy, spend hours in Photo