Consumer behavior is defined as all psychological, social and physical behaviors of potential customers as they become aware to evaluate, purchase, consume and tell others about products and services. Consumer behavior is the study of when ,why, how where and what people do or not buy products. Boya Shamili | Dr. P. Basaiah "A Study on Consumer Buying Behaviour on Honda Two Wheelers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45187.pdf Paper URL: https://www.ijtsrd.com/management/marketing-management/45187/a-study-on-consumer-buying-behaviour-on-honda-two-wheelers/boya-shamili
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 5, July-August 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD45187 | Volume – 5 | Issue – 5 | Jul-Aug 2021
Page 1740
A Study on Consumer Buying Behaviour on Honda Two Wheelers
Boya Shamili
1
, Dr. P. Basaiah
2
1Student, 2Assistant Professor,
1,2School of Management Studies, JNTUA Anantapur, Andhra Pradesh, India
ABSTRACT
Consumer behavior is defined as all psychological, social and
physical behaviors of potential customers as they become aware to
evaluate, purchase, consume and tell others about products and
services. Consumer behavior is the study of when ,why, how where
and what people do or not buy products.
KEYWORDS: purchasing decision, Consumer behavior
How to cite this paper: Boya Shamili |
Dr. P. Basaiah "A Study on Consumer
Buying Behaviour on Honda Two
Wheelers" Published in International
Journal of Trend in
Scientific Research
and Development
(ijtsrd), ISSN: 2456-
6470, Volume-5 |
Issue-5,
August
2021,
pp.1740-
1744,
URL:
www.ijtsrd.com/papers/ijtsrd45187.pdf
Copyright © 2021 by author (s) and
International Journal of Trend in
Scientific Research and Development
Journal. This is an
Open Access article
distributed under the
terms of
the Creative Commons
Attribution License (CC BY 4.0)
(http://creativecommons.org/licenses/by/4.0)
INTRODUCTION
The most important reason for studying consumer
behaviourism the role that it plays in our lives. We
spend a lot of time in shops and market places. We
talk and discuss with friends about products and
services and get lot of information from T.V. This
influences our daily lives. Consumer decisions are
affected by their behaviour. Therefore, consumer
behaviour is said to be an applied discipline. This
leads to the micro perspective and societal
perspective.
NEED OF THE STUDY
To understand the impact of promotional
a