ANNUAL REPORT 2004
History and Key Figures
› Record sales and rave
Ubisoft once again outperformed the market during the past
fiscal year, raising consolidated net revenue by 22.5%* , to
more than 508 million euros. This compares with average
market growth of 2% during the same period.
Regionally speaking, we grew faster than any other video
game company on the North American market, with a
robust 42% leap in sales. This is all the more noteworthy
because the market grew by only 1% in North America
during the year. In Europe, we now rank 5th in the UK, 3rd in
Germany and 2nd in France, with sales totaling ¤250 million**.
This success can be measured by the number of enthusiastic
reviews and prestigious awards we received, which ultimately
was translated into record sales.
We featured prominently on a record number of major
magazine covers worldwide in 2003/04, and increased
overall coverage on Television, at the cinema and in
the mainstream press.
These rave reviews were often comforted by prestigious
awards. Prince of Persia® The Sands of Time was named
Best Console Game of the year at the DICE Summit’s 2004
Interactive Achievement Awards. Our Tom Clancy lineup
took center stage with titles like Tom Clancy’s Rainbow Six® 3,
voted best FPS 2003 game by IGN. With six of our AAA
titles having received average overall reviews of 9 out of 10
or higher, including Prince of Persia® The Sands of Time,
Far Cry™ and Tom Clancy’s Splinter Cell®: Pandora
Tomorrow, Ubisoft was the publisher with the highest
number of AAA ratings. And, to top things off, Ubisoft was
voted publisher of the year by Gamezone.
Beyond the reviews and awards, Ubisoft’s success last year
can be measured by record sales. Prince of Persia® The
Sands of Time sold more than 2 million units worldwide
during the fiscal period, ranking among the top 10 games
sold in the main European territories. Far Cry™ took the
leading sales position immediately after its rel