Behavioral economics
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Behavioral economics and behavioral fin-
ance are closely related fields that have
evolved to be a separate branch of economic
and financial analysis which applies scientific
research on human and social, cognitive and
emotional factors to better understand eco-
nomic decisions by consumers, borrowers, in-
vestors, and how they affect market prices,
returns and the allocation of resources.
The field is primarily concerned with the
bounds of rationality (selfishness, self-con-
trol) of economic agents. Behavioral models
typically integrate insights from psychology
with neo-classical economic theory. Behavior-
al Finance has become the theoretical basis
for technical analysis. [1]
Behavioral analysts are mostly concerned
with the effects of market decisions, but also
those of public choice, another source of eco-
nomic decisions