Columbia-Charleston South Carolina Plastic Surgeon Using Social Media to
Connect with Patients
Dr. Ram Kalus has begun using social media to reach out to patients and to promote his
Columbia plastic surgery practice. Through Facebook, Twitter, and You Tube, Dr. Kalus hopes to
provide patients with an engaging and informative look at all that his practice has to offer.
Columbia, South Carolina (Vocus) April 21, 2010 -- As social media continues to revolutionize the way that
friends, family members, and colleagues stay in touch with each other, a local plastic surgeon has embraced these
technologies as a way to connect with patients both new and old. Dr. Ram Kalus recognized the value that social
media websites could bring to his patients in providing them with an interactive glimpse into what sets his
practice apart from others.
Dr. Kalus established his Columbia breast augmentation and body contouring practice in 1990 with his main
priority being to listen to his patients and communicate with them effectively. Now, through Facebook, YouTube,
and Twitter, patients can watch videos of Dr. Kalus, view before-and-after pictures, and become acquainted with
his practice before they even set foot into his offices.
The interactive nature of social media enables visitors to click on the topics that interest them or to share
comments with staff members and other patients. By enhancing his online presence with social media
applications, Dr. Kalus’ goal is for patients to engage with his practice in a dynamic, personalized manner while
learning about rhinoplasty in Columbia or other cosmetic procedures.
Facebook, You Tube, and Twitter enable patients to become familiar with Dr. Kalus’ practice philosophy as well
as the treatments that they are considering. On his You Tube video, Dr. Kalus describes how in all procedures he
makes every effort to avoid an operated-on appearance. “My goal with any operation, whether it is a facelift or a
cleft lip repair, a cosmetic breast augmentation or a breast reconstruction a