CBL & Associates Properties and the Coca-Cola Company Continue Marketing
And Sales Collaboration
Multi-year Agreement Continues Coca-Cola as Exclusive Beverage Vendor in CBL Malls
Chattanooga, Tenn. (Vocus) -- CBL & Associates Properties, Inc. (NYSE:CBL) today announced a continuation
of their comprehensive marketing alliance with Coca-Cola Enterprises, the world’s largest manufacturer and
distributor of Coca-Cola products. The multi-year agreement covers vending, sponsorships, promotions and mall
advertising in 86 regional malls/open-air centers located in 27 states.
CBL was one of the first national mall owners and developers to contract with Coca-Cola in a mall environment
more than ten years ago. As the exclusive beverage vendor, Coca-Cola has exclusive promotional rights within
the mall common areas and will also have marketing opportunities at CBL’s shopping centers including new
brand introduction, cause marketing and other traffic-driving events.
Commenting on the agreement, CBL & Associates Properties, Inc. President and Chief Executive Officer,
Stephen Lebovitz, said, “Our continued collaboration further demonstrates CBL’s strategy of positioning our
dominant regional malls as an outstanding marketing and brand development opportunity. For years, Coca-Cola
has been able to engage its core customers at our malls and we have been able to demonstrate the marketing value
within CBL properties. We look forward to continuing our strong partnership with Coca-Cola.”
“Our ongoing relationship with CBL allows Coca-Cola Enterprises to continue to provide world-class customer
service to a strong portfolio of shopping outlets,” said Patricia Coe, Director, National Specialty Retail,
Coca-Cola Enterprises. “We are confident that this agreement will continue to bring rewarding results by
building both brands and refreshing millions of shoppers.”
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of malls and shopping centers in the United