Avenue Right Releases Version 3.0 of Media Buying Automation Platform
To keep up with a changing media landscape and deliver targeted advertising messages, media
buyers need access to real-time market information, automation tools, and a central platform to
manage their activity across media channels. That’s the premise behind Avenue Right’s
web-based media buying software, and the release of version 3.0 brings even greater flexibility in
working with various media channels and measurements.
(PRWEB) May 10, 2010 -- Marketing technology company Avenue Right announces the release of version 3.0 of
its web-based media buying software, the first on-demand platform that allows small to mid-size advertising
agencies to plan, buy, analyze, and report on local advertising across media channels.
Challenging the complex legacy processes of planning and buying media, the platform delivers not only real-time
information about a local advertising marketplace, but also the tools media buyers need to make that information
actionable and manageable.
Instead of spending hours searching the internet or on the phone, media buyers can login to Avenue Right and
quickly identify online and offline media outlets that reach their local target audience, get contact information and
rates, finalize schedules, generate reports and calendars, and communicate with media outlets.
Avenue Right's technology increases efficiency in the media buying process by automating manual,
administrative processes and providing a central location to manage and report on all the information related to
their media buys.
The platform streamlines the media buying process through access to a real-time database of local advertising
opportunities, electronic RFP and media scheduling tools, contact management, dashboards, and reporting. This
recent feature release brings even greater flexibility for cross-channel media buying with customization.
Avenue Right’s database consists of over 50,000 local media outlets—radio, broadcast & cable TV, ne