Test Your Marketing Brochure Yourself
Do you not have that professional marketing team to test the effect of your brochure? Why not do some tests on your print brochures yourself? It is
easy! I will teach you how.
Just read the list of steps below on how to test your brochure printing output. This should cover all the investigative steps in determining the good and
bad elements and the actions you can take to further improve it. So let us get started!
1.	Initial comparison with others - The first thing you have to do to test your own custom brochures is to compare it with others that it might have
competition with. You can just try to acquire those by going around your market area, or you can also look at some related outputs online.
Once you have those other brochures, try to see how it compares to yours. Is your copy very different or is it just the same? What makes your copy
stand out from the others? What are the good things and bad things about each of them including yours? After answering all these questions, you
should have a better idea about the status of your printing output.
2.	Getting the basic opinion/reaction - After comparing with other color brochures, the next step is to get the basic opinion and reaction about them. Try
to ask your friends, family and other colleagues about it. Ask them what their opinion is, their initial reaction and their overall impression about your
marketing material. See exactly what attracts them to it or conversely what they abhor about it as well. This should give you a great qualitative
impression about your design and message approach. Take note of all these reactions so that you can fix the failings and improve the strengths of it
3.	Experimenting with different approaches - With all the initial comparison and reaction data done, the next step in testing is the actual
experimentation of different approaches to your printing. The first thing to experiment with should be your message. You should try to compose several
message approaches that your initial re