Advertisers use ethos, pathos, and logos to attract future costumers. In the magazines
Cosmopolitan, Allure, and Lucky, companies marketing hair products place ads to target a
specific audience. Ads that showed ethos, pathos, and logos appeared often and particular details
in these advertisements appeal to the audiences of the magazines. It is important to note the
audience of the magazine, the type of ad it is, and how the ad looks. Hair product advertisers can
make use of all three.
Using two pages, Garnier Nutrisse placed an advertisement marketing their hair coloring
product in the Allure, filling two-thirds of the ad with a picture of Sarah Jessica Parker, and the
other third with product information. They used famous Sex in the City actress, Sarah Jessica
Parker, as the spokes person. The ad reads "sarah jessica is wearing Nutrisse brown sugar #63 ·
choose your shade at www.garniernutrisse.com.” as well as the company's slogan, "Trust your
hair color experts.” The text included in this advertisement consists on numerous contrasting
colors that grab the eye’s attention.
Allure magazine attracts young, white women, in the middle class, between the ages of
eighteen and twenty six. Allure catches it's audience's attention by including beauty and hair
tips, articles on the latest fashions, and health news.
This ad portrays both intrinsic and extrinsic ethos. The company uses Sarah Jessica
Parker to market their product because she appeals to the audience of Allure, the potential
buyers. Garnier assumes many of Allure's readers know of Sarah Jessica Parker because of their
age and the televisions shows viewed by that particular age group, which includes Sex in the
City. Parker's face takes up two-thirds of the ad, putting great emphasis on her, causing the
audiences to look at her, and her fans to then read about the products she uses. The Garnier
company wants Allure's readers to believe that if Parker looks good in their hair coloring
products, then they