In the cutthroat world of online business, offering a site with a great user experience is vital. Indeed, studies show that around 90 percent of users will not return to a site if they find its UX to be unsatisfactory. Consumers know that they have plenty of choices online, and don’t need to stick around if they don’t like what they see.
How Can You Improve the User
Experience of Your Online Startup?
In the cutthroat world of online business, offering a site with a great user
experience is vital. Indeed, studies show that around 90 percent of users will not
return to a site if they find its UX to be unsatisfactory. Consumers know that they
have plenty of choices online, and don’t need to stick around if they don’t like
what they see.
Related Post: How to Measure End-User Experience Metrics for Virtual
Desktop Infrastructure
These stats highlight how the user experience should be one of the key focuses
of online business owners. There are various ways to make your website more
friendly for your patrons, and these include everything from passwords to
payment options.
Offer Alternatives to Passwords
Ask any internet user if they like passwords and you’re bound to get the same
response. People are sick and tired of having to try to remember to log-in
credentials to all the different sites they’ve joined. The average user has 100
pages that require password authentication, so it’s perhaps no surprise that
users opt for similar, if not completely identical, passwords for the sake of
remembering them all.
The problem with this approach is that most accounts are therefore
straightforward to hack. With a lack of variety among passwords and some users
opting for easy-to-remember, generic passwords, it’s easy to pick up on patterns
and interfere. For example, this handy infographic from ExpressVPN
demonstrates that across the globe, regardless of cultural differences, there are
certain trending passwords used by the majority of users within their respective
regions. Take, for instance, Germany, and the most common password within
this country: password. This highlights that password security is comprised
universally and that people stick to more memorable, but sadly less efficient,
passwords. All in all, this knowledge provides cybercriminals with a good starting
point when trying to hack people’s accounts.
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