Alibaba Group Launches Alizila, a Corporate
News Website Covering Alibaba.com, Taobao and
the International E-commerce Industry
Alizila, the A-to-Z of Alibaba, to Provide Readers with News They Can Use about New Products,
Services and Developments
September 09, 2010 07:04 AM Eastern Daylight Time
HANGZHOU, China--(EON: Enhanced Online News)--To address the growing need for information about the
fast-moving e-commerce industry, Alibaba Group has launched Alizila, a web-based news organization to provide
Alibaba users with a source of timely, trustworthy stories, videos and information about Alibaba Group products and
services as well as international online trade.
Alizila (www.alizila.com) is designed to help fill a void in business coverage. Challenging economic conditions and
reader migration to the web have caused the death of scores of magazines and newspapers and the loss of jobs of
thousands of journalists. As a result, there are fewer business reporters to cover Alibaba.com (HKSE: 1688,
1688.HK), the world's largest B2B marketplace, and Taobao, China's largest online retailing platform.
Instead of being another marketing-driven corporate website, Alizila is a quasi-independent news outlet. Alizila is
edited by Jim Erickson, a longtime journalist and former senior editor for business and technology for TIME
magazine's Asia edition.
"Our intent is to provide coverage of developments at Alibaba that otherwise might go uncovered, and to do so with
traditional journalistic rigor and skepticism," said Erickson. "Our hope is that our target audience—customers,
industry analysts, and other journalists—will come to see us as a credible, useful news source."
John Spelich, Alibaba Group Vice President for International Corporate Affairs, called Alizila an experiment in a
new way for corporations to use the Internet.
"In terms of how businesses are reacting to the radical transition taking place in the media, we think Alizila is a
potential game-changer for our customers. As a resul