The AA Personal Loans Car Purchase
Index (CPI) is a six monthly report
focusing on car buying trends and
consumer choices. Using a sample size
of around 8,000 people, the CPI is set
to become the biggest trend tracker
available in the motor industry.
The index aims to monitor, predict
and compare consumer car buying
behaviour over time. It will therefore
help the industry understand and
predict car buying behaviour in
Our initial findings show the beginnings
of a huge shift in consumer behaviour.
For example,the number of people
making car buying decisions based
on cost efficiency has risen by nearly
a fifth (17%).
The AA of course is widely respected
for its considerable understanding of
cars and car ownership. AA Personal
Loans is one of the UK’s largest non
-bank providers of car loans and it
offers competitive interest rates. It is
therefore imperative for the business to
have a clear picture of what is affecting
car buying decisions, to ensure we
provide the best possible advice.
We hope you find the data as
valuable as we do.
CEO, aa PErsOnal lOans
The current financial climate is having a big impact on car
buying behaviour. The motoring industry is hugely affected
by fluctuating fuel prices, economic uncertainty and lack
of consumer confidence. In reaction to this, AA Personal
Loans saw the need to create a significant data source for
business and media to track these shifting consumer trends.
THE aa PErsOnal lOans
Car PurCHasE indEx (CPi)
SUMMARY OF FINDINGS
A shift in car purchase decisions:
In March 2008, only 28 per cent of people felt that
fuel economy was important with 33 per cent citing
reliability as the biggest influence in car choice.
However, six months on, 45 per cent say that their
main motivation when choosing a car is finding one
that is cheaper to run, suggesting that reliability is
now seen as a secondary consideration to instant
At a time of increasing financial insecurity, this