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Local Search Engine Marketing Finds a Niche with Albany, NY's Overit Media
By Overit Media
Dated: Jul 08, 2008
Albany, N.Y.'s Overit Media, an award-winning multimedia development firm, fill a niche within local
search engine marketing. Their complete multimedia services now offer a solution for local businesses who
have an online presence.
Albany, N.Y.'s Overit Media, an award-winning multimedia development firm, announced that they've
filled a niche within the local search engine marketing arena. Their complete multimedia services now offer
a solution for local businesses who have an online presence.
Their local search marketing (SEO/SEM) services in addition to their full-scale SEO/SEM program, web
and motion graphics design, DVD-ROM development and other upscale design services make Overit
Media a complete web and multimedia development solution.
As search engine habits gravitate from global search to local search, many online businesses or businesses
with an online presence are missing important local Internet traffic located right in their backyards. By
using local search engine optimization (SEO) or Internet reputation management, businesses increase their
visitor and customer base.
During a 2007 study of local search habits, 86% of people surveyed reported that they search for local
businesses as compared to only 70% a year ago. (Source: Marchex)
Many businesses fall short of appealing to their local audiences. Search behavior is strongly connected to
print advertising, still. As consumers view an ad in traditional media, they often then search for the
company online. More often than not the consumer will then either (a) purchase a product or service online
or (b) travel to the business to purchase a product or service in person.
In fact, businesses and advertisers who recognize this trend are spending roughly $5 billion dollars a year
on local Internet ads. This is projected to grow to $25 billion within the next decade. Internet savvy