Yankee Executive Summary
Business Reality of the
Mid-Market Real-Time Enterprise
Find out more: contact NetSuite at 1-877 NETSUITE or visit www.netsuite.com
G R O U P
YA N K E E
This Yankee Executive Summary explores the vision of the real-time enterprise,
creating new operational efficiencies, improving customer relationships, and
make better business decisions faster. The vast majority of businesses have
information scattered throughout the enterprise on paper, in siloed databases,
and in e-mails, making real-time operations difficult to achieve. This paper
explores the benefits and technology challenges mid-size businesses face in
their real-time enterprise efforts.
Addressing the needs of midsize businesses, NetSuite is the only application
that integrates front- and back-office operations in one robust application.
Built from the ground up for growing companies, NetSuite streamlines
business flows and provides the entire company a 360-degree real-time view
of the customer.
After reading this Executive Summary, please contact us at 1-877-NETSUITE to
learn how our 7,000 customers to date are achieving the real-time enterprise.
Customer Relationship Management
by Sheryl Kingstone
The vision of the real-time enterprise (RTE) is gaining momentum quickly and easily. However,
although implementing and achieving RTE is not necessarily easy—it can take significant time and
money—the business case is obvious. Every company needs to run in real time to create new
operational efficiencies, improve customer relationships, and make better business decisions faster.
However, many companies do not have any access (let alone in real time) to basic information
required for effective decision-making. The vast majority of businesses have information
scattered throughout the enterprise on paper, in siloed databases, and in e-mails.
Making the changes necessary to achieve RTE and setting the business objectives will require
specific technology changes.