The Do's and Don'ts of Web Design
Website design is an art form in itself. In order to make sure that the site you are designing achieves all that it has set out to do, the designer has to
achieve a dual mindset, embracing what the client wants to project along with what it is that the consumer wants to see. To help strike this balance, we
have compiled a list of the top five fundamental â€˜do's and don'ts' of website design because, in the complicated arena of web design, it can often be
these fundamentals that get overlooked.
1)	Bigger isn't better
This rule of thumb is applicable to graphics, text and audio effects. The bigger the file size, the longer it will take to download. Google research has
found that consumers expect a website to download in full in around 30 seconds. After this time, browsers tended to move on or â€˜bounce' to another
site if the website was not ready for them to use. Where graphics are concerned, if your website has graphics involving a wide range of colours, the file
is best saved as JPG files. However, if there are few colours, GIF files are more appropriate. GIF palettes are also available with optimized colours,
which can reduce file sizes by around 50%.
2)	Don't try flash tactics
According to Google, the second most clicked button on the Internet is the â€˜skip intro' button. Introductions that use Flash are quickly becoming
outdated, as they waste time and serve no real purpose other than to distract the visitor. By disposing of Flash introductions, you can save yourself
time and your client a lot of money. It can also stop site visitors bouncing to another site, improving the effectiveness of the client's site and
encouraging the visitor to investigate further.
3)	Leave them wanting more
Many people make the mistake of assuming that once a website has gone live, the designer's job is over. This is simply not true. In addition to
attracting new custom, a website's job is to generate repeat business. Maintaining a website is important - and this doesn't have to involve perpetua