<p>Roche Personalised Healthcare
Small differences, big effects
1
Roche Personalised Healthcare
There are twelve versions of the brochure, all identical except for the colour of the inside front and back covers.
Our aim is to visualise the core concept of Personalised Healthcare, i.e. the knowledge that some patient subgroups
will benefit particularly well from a medicine due to their genetic makeup. However, the same medication may not
have the desired effect in other patient subgroups (despite the same diagnosis).
Interested? Then read on!
Dear reader,
It gives us great pleasure to present you
with a personalised edition of this brochure.
The copy you are holding is from the
YELLOW 1 group. What does that mean?
We have produced this publication in
twelve different colours. Every reader has
his or her personal copy, and it differs
from over 90 percent of all the other copies.
Not one-hundred-percent individual,
perhaps – but still very personal, we hope
you’ll agree.
And that is precisely what Personalised
Healthcare stands for: These medicines have
not been designed for individual patients
but for use in therapies tailored to the needs
of well-defined patient subgroups.
YELLOW 1
Dear reader,
It gives us great pleasure to present you
with a personalised edition of this brochure.
The copy you are holding is from the
RED 1 group. What does that mean?
We have produced this publication in
twelve different colours. Every reader has
his or her personal copy, and it differs
from over 90 percent of all the other copies.
Not one-hundred-percent individual,
perhaps – but still very personal, we hope
you’ll agree.
And that is precisely what Personalised
Healthcare stands for: These medicines have
not been designed for individual patients
but for use in therapies tailored to the needs
of well-defined patient subgroups.
RED 1
Dear reader,
It gives us great pleasure to present you
with a personalised edition of this brochure.
The copy you are holding is from the
YELLOW 2 group. W