Radio Media Tours
There are many ways to let people know about your product, event, or service. Many people think as far as PR and advertising but can't visualize
beyond this point. Placing a radio ad will gain you exposure, sure, but a radio media tour goes a long way to insure that the target demographic is
actually listening to the message that you're sharing. Many people simply tune out advertisements or change the station, but they do often listen to
what the DJ's have to say, especially with interviews or topics of interest.
So, what is a radio media tour? A radio media tour is usually booked and arranged for a company through a strategist or marketing company. A
spokesperson- usually a third-party individual, then gives interviews with different radio outlets and personalities over a period of several hours. Each
interview conducted will be between five and ten minutes. These interviews can be done live or they may be recorded for later use. The company will
provide background material for each interviewer. In choosing radio outlets, it is obviously desirable to match their target demographic with your own.
Size, region, and format are also a large part of the considerations that need to be taken into account. National networks, syndicated shows,
statewide radio, regional and local radio stations might all be considered.
In doing a radio media tour to promote or increase exposure, having a spokesperson is key. While a spokesperson is very much a third party, they
need to be someone with a reason to care about the product- somehow has a connection with the product that makes them care about it and desire to
promote it. Obviously, this gets to be balanced out by being someone who can be informative and casual and not push or over-promote the product.
Choosing the right spokesperson is perhaps the most important part of this process. The reason why many companies seek out talent to represent
them is simply by nature of the celebrity status, a wider audience will be listening.