#Moz is the industry leader in SEO tactics. They compiled the basics of #SEO in this informative #guide. Search engines have two major functions: crawling andbuilding an index, and providing search users with a ranked listof the websites they've determined are the most relevant.
Moz started up in 2004, and we’ve been on an epic ride ever since. From our beginnings as an SEO consulting company to launching the first Pro app in 2007, we’ve tried to stay true to our core beliefs—TAGFEE—and to deliver an exceptional experience for our community and subscribers. We owe a huge thanks to our community for joining us on this awesome journey, and we hope that you’ll continue to be a part of our story.
Imagine the World Wide Web as a network of stops in a big city subway
Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other
file). The search engines need a way to “crawl” the entire city and find all the stops along the
way, so they use the best path available—links.
Search engines have two major functions: crawling and
building an index, and providing search users with a ranked list
of the websites they've determined are the most relevant.
1. Crawling and Indexing
Crawling and indexing the billions of
documents, pages, files, news,
videos, and media on the World Wide
2. Providing Answers
Providing answers to user queries,
most frequently through lists of
relevant pages that they've retrieved
and ranked for relevancy.
The link structure of the web serves to bind all of the pages together.
Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the
many billions of interconnected documents on the web.
Once the engines find these pages, they decipher the code from them and store selected
pieces in massive databases, to be recalled later when needed for a search query. To
accomplish the monumental task of holding billions of pages that can be accessed in a
fraction of a second, the search engine companies have constructed datacenters all over the
These monstrous storage facilities hold thousands of machines processing large quantities of
information very quickly. When a person performs a search at any of the major engines, they
demand results instantaneously; even a one- or two-second delay can cause dissatisfaction,
so the engines work hard to provide answers as fast as possible.
How Do I Get Some Success Rolling In?
Or, "how search marketers succeed"
The complicated algorithms of search engines may seem impenetrable. Indeed, the engines
themselves provide little insight into how to achieve better results or garner more traffic. What they
do provide us about optimization and best practices is described below:
SEO INFORMATION FR