Find Industry reports, Company profiles
and Market Statistics
>> Download this market research report on Reportlinker.com
Android Smartphone Marketplace
Published on February 2010
Smartphone sales have skyrocketed, led by Apple’s iPhone and Research in Motion’s (“RIM’s”)
Blackberry Storm devices. Among the major players in the smart phone market are the companies developing to the Android OS.
Android is an open source OS platform for smart phones that was released in 2008. Android is backed by Google, Intel, HTC, ARM,
and eBay, among others and these companies form the Open Handset Alliance. The Open Handset Alliance (“OHA”)
defines and maintains the Android specifications.
Android Smartphone Marketplace evaluates Google and OHA smart phones and their impact on the growth of the smart phone
market. This research compares and contrast the features and forecast the market outlook for the Android market leaders only.
The following Android smart phones are reviewed:HTC Dream (branded for distribution by T-Mobile as the G1).Motorola CLIQGoogle
Nexus One (plans announced in mid-December with January, 2010 release date)“Google’s entry into this market brings
visibility to the OHA and the Android product (that none of the other partners could do). Trying to emulate Apple’s iPhone
success, the big issue is that they are entering a new business (cell phones). Will they develop a following and brand loyalty with their
phones' (Or applications'). It will not matter if they cannot support their customers and get them operational.”
Key Findings:The Smart phone market forecast is a $350 billion revenue opportunity over the next few years.Apple has defined and
driven this market to its current state. All other players in this market are reacting to Apple and playing catch up.Led by Google,
members of the Open Handset Alliance, which supports the Android handset technology, are trying to gain control of this market.
OHA members have rel