Visual Identity & Usage Standards
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Table of Contents
Logo and Usage
4 Event Signature and Logo
5 Space and Size Relationships
6 Event Colours
7 Applications on Backgrounds
8
Incorrect Uses
9 Merchandise Uses
Questions About the Visual Identity Standards
Any questions concerning the use of the
identification elements, or applications which
are not standard, should be reviewed by the
East Coast Music Association 2004 Event
Committee.
Original artwork of the ECMA 2004 logo and
slogan can be obtained for use on Macintosh
and PC computers.
Address all inquiries to
Len Walbourne
Marketing and Communications Chair
and Graphic Designer
Tel. (709) 738-3490 or
Email: lwalbourne@nf.sympatico.ca
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The positive perception of the 2004 East Coast Music
Awards and Conference depends to a large extent on
the consistent application of its visual identity standards.
Whether on business cards, stationery, signs, posters,
brochures or in audio-visual presentations, each design
use of the visual identity communicates and reinforces
the 2004 ECMA image to its audiences.
Following guidelines establish the basic look for each
use of the identity. This way we will begin to build and
strengthen awareness of our identity and event.
The Event Signature and Logo
The 2004 event signature consisting of the
logo “ECMA” and tagline is the event’s most
important identification element. The two
components form an inseparable unit with
proportions which should not be altered.
Both event signatures exist in English
and French.
The Logo
The logo is custom-drawn and should not be
used in text, or as part of a headline. When
the event name is mentioned in a text, it
should be written in the typeface that is being
used. (e.g. 2004 East Coast Music Awards and
Conference).
The Tagline
The tagline “YA KNOW YA GOTTA GO...
FLAT OUT!” is drawn in outline based on the
Decapot font. This enables the Mac and PC
user to print the event signature as an EPS or
TIFF file.
Tagline Options
The logo/tagline may be used in its entirety or
it may be used only wit