Bing Off to a Good Start in First Week of Search Activity, According to comScore
--Microsoft Posts Gains in U.S. Searcher Penetration and Share of Search Results Pages After
Introduction of New Search Engine
RESTON, Va., June 9, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in
measuring the digital world, today released a preliminary study of the performance of Bing, Microsoft's new search engine,
during the first week of its public launch. The results of the analysis show a substantial improvement in Microsoft's position in
the search market in the days following Bing's introduction.
Microsoft Sites increased its average daily penetration among U.S. searchers from 13.8 percent during the period of May 26-30
to 15.5 percent during the period of June 2-6, 2009, an indication that the search engine is reaching more people than before.
Microsoft's share of search result pages in the U.S., a proxy for overall search intensity, increased from 9.1 percent to 11.1
percent during the same time frame.
Microsoft Sites Search Performance
6/2/09-6/6/09 vs. 5/26/09-5/30/09
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
5/26/09- 6/2/09- Point
5/30/09 6/6/09 Change
Searcher Penetration (Avg. Daily) 13.8% 15.5% 1.7
Share of Search Results Pages 9.1% 11.1% 2.0
"These initial data suggest that Microsoft Bing has generated early interest, resulting in a spike in search engagement and an
immediate term improvement to Microsoft's position in the search market," said Mike Hurt, comScore senior vice president. "So
far it appears that the lifts in searcher penetration and engagement have held relatively steady throughout the five-day period.
The ultimate performance of Bing depends on the extent to which