Balcom Agency scores two national ADDY awards
Fort Worth agency recognized for an ALCON® patient education game and webs
REAL School Gardens
06.08.2009 – Fort Worth, TEXAS, June 8, 2009- The Balcom Agency scored two
national Silver ADDY® Awards at the American Advertising Federation’s annual
awards dinner in Arlington Virginia Saturday evening.
The agency won the awards for an “Oh My! Pink Eye!” patient game for ALCON®, the
world’s leading eye care company, and a website designed for REAL School
Gardens, a nonprofit organization that works with elementary schools to design and
install gardens that inspire learning (www.realschoolgardens.org).
“It’s a proud day for the Balcom Agency and the Fort Worth creative community to be
represented at the national ADDYs,” said agency president, Stuart Balcom. “We are
fortunate to be working with clients whose standards are also at the highest level,
who understand the importance of great design, whether a website, ad campaign or
The “Oh My! Pink Eye!” children’s game educates parents about conjunctivitis while
also promoting VIGAMOX® solution*, a topical antibiotic for the treatment of pink eye.
Senior Art Director Holly Aguilar’s pink little maze recalls the toys we all played with
as children – the little toys containing tiny balls that you roll around until they drop
into the right holes. Carol Glover served as the project’s creative director and
copywriter and Lynne Swihart managed the production.
The REAL School Gardens’ beautiful Web site features illustrations of fluttering
butterflies, laughing children and flourishing gardens by Leigh Wells. Balcom’s
Brian Blankenship, Kobee King and other staff masterminded the site’s design and
functionality. Janimation animated the opening sequence and Debra Morrow wrote
the original copy.
With over 60,000 entries annually, the ADDY® Awards are the world's largest and
arguably toughest advertising competition. The ADDY® Awards represent the true
spirit of creat