Berkeley-Haas Revamping MBA Core
Curriculum, Emphasizing Culture to Create
May 03, 2010 09:54 AM Eastern Daylight Time
BERKELEY, Calif.--(EON: Enhanced Online News)--Developing innovative leaders is the new focus of the Haas
School of Business at the University of California, Berkeley, which is revamping its MBA core curriculum and
emphasizing the school’s distinctive culture to shape its students.
The school defines innovative leaders as individuals who drive growth by putting new ideas into action in every
corner and every function of their organizations, and who do so responsibly. Curricular changes and the new cultural
emphasis will be launched this fall in both the Full-time MBA Program and the Evening & Weekend MBA Program.
“We want to prepare leaders who define what’s next for our markets and our societies,” said Haas School Dean
Rich Lyons. “This kind of path-bending leader is more critical than ever to our collective future because our world is
on so many unsustainable paths, in areas such as education, healthcare, demographics, safe water, and energy.
“Whether it is producing more fuel-efficient autos or creating new business processes, innovative leaders are the
ones who will deliver into our idea-driven economy and create opportunity from the major challenges facing us within
the lifetimes of our children.”
The school has been working on a new strategic plan and curricular changes over the past 18 months. The Haas
faculty has voted overwhelmingly to support the new strategic emphasis and changes to the curriculum.
All of the innovative leadership content is part of what is being called Berkeley Innovative Leader Development
(BILD), a connecting theme that runs through the entire MBA curriculum, both core and elective.
The fundamentals of business, ranging from accounting and finance to marketing and strategy, will continue to anchor
the Berkeley MBA core required courses. However, as part of the BILD approach, each core course has been