Apple spreads spring colours with a range of new
Apple has just made it easier to find not just its products but also third-party offerings.
The Cupertino-based tech giant announced the launch of AirTag and expanded its Find
My ecosystem. Apple’s Spring event was loaded with announcements.
In its first announcement of 2021, Apple unveiled a range of products like iPad Pro
Tablets, iMac, Apple TV 4K, and iPhone 12 in Purple colour. iPhone 12 and iPhone
12mini will go up for pre-orders starting this week. The new colour has “elements of
sophistication and brightness” said Apple CEO Tim Cook. The purple colour variant will
join the already available Black, Blue, Green, Red, and White colours. It is still not clear
if this is available in India.
AirTag is one of the most awaited product from the company. AirTag helps keep track of
and find the items that matter most with Apple’s Find My app. Whether attached to a
handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My
network and can help locate a lost item, all while keeping location data private and
anonymous with end-to-end encryption. AirTag can be purchased in one and four packs
for just $29 and $99, respectively, and will be available beginning Friday, April 30.
Among the products, Apple announced the all new iMac, now available in bright colours,
a much more compact and thin design, and enabled by the M1 chip. The new iMac also
includes a 1080p FaceTime HD camera, studio-quality mics, and a six-speaker sound
system. Also, Touch ID comes to iMac for the first time.
Enabled by the system-on-chip architecture and power efficiency of M1, the logic board
and thermals are consolidated and reduced in size compared to the previous
generation’s, allowing the side profile of iMac to practically disappear. The much more
compact design reduces the volume of iMac by 50 percent, allowing it to take up less
space and fit easily in even more places, said the company.
The new line of