The Adwords Black Book
© The Black Book Factory, All Rights Reserved
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4 - Introduction
9 - Tactic One: The Bully Technique
26 - Tactic Two: The Invisible Popup
34 - Tactic Three: Bid on Trademarked Terms
42 - Tactic Four: Trademark Resistance Part One
43 – Bitch Slap Technique One
47 – Bitch Slap Technique Two
48 – Bitch Slap Technique Three
50 - Tactic Five: Use Brand Names to Build Your
57 - Tactic Six: Get a Little Back
59 - Tactic Six: Squeeze More Profits from Your
I'm about to spill my guts to you.
When you're done reading, you may view me as a cult
Or, you may think I'm the worst thing that has
happened to Internet marketing since the invention
of page generators.
If I dwell on either possibility for too long, this
information will never reach you.
With organic search engine optimization you have
white hat and black.
But until now, the only less-than-Holy association
ever mentioned where pay per click advertising is
concerned is click fraud.
So I don't scare the hell out of you to begin,
there isn't anything inherently evil going on here.
I am not the prince of darkness.
But, there are things going on below the pay per
click surface – the kind of things that make you
wonder if the ‘gurus’ are really sharing the whole
story – that give me a killer advantage over