Ben & Jerry’s Franchisees Serve Up Two Scoops of Com
Scoop Shop Owners Give Back to Make the Best Day Ever
January 08, 2010 02:11 PM Eastern Time
PUNTA CANA, Dominican Republic--(EON: Enhanced Online News)--“Global Economic Crunch” was unfortunately not the
Ben & Jerry’s flavor. More appropriately, it accurately described the challenging situation facing all business owners in 2009, even t
joy to the belly and soul of the ice cream masses. So what to do when bridled with one of the most challenging times as a small busi
& Jerry’s franchisees decided it’s time to step it up and give back to the community.
Over 175 franchisees, managers, staff, friends and family members gathered for the annual community service project – this year hel
Dominican Republic. In the true spirit of the company’s “peace, love and ice cream” motto, the group chose to undertake a commu
during their annual meeting to prove their mettle, and walk their progressive talk.
The recipients were Haitian and Dominican members of a small village, Macao; just a short drive from the group’s meeting location.
great, but the group’s perseverance and heart, along with their many hands, would prove to make light work of the challenge.
The sunny and tropical setting at the resort, where the conference was headquartered, faded during the day’s project under clouds
shower which lightly soaked the franchisees who sported a various patchwork of Ben & Jerry’s T-shirts. The apparel didn’t stay cl
were splotched with paint and mud, a badge proudly earned by each of the members helping out.
Ben & Jerry’s coordinators worked with Habitat for Humanity. The global organization ensures that human beings have a decent ro
heads. The chores included painting homes, repairing roofs, reinforcing walls, repairing bathrooms, and making other minor home im
without power-tools in the rural village setting.
Co-Founder Ben Cohen commented on how the company uses its business to give back to the community. “We try to do our best
wherever we go,