Cramer Chooses Neolane to Drive Highly-
Targeted, Personalized Cross-Channel Marketing
Programs for its Healthcare Practice
Neolane’s Flexible Marketing Automation Platform Helps Improve Long-Term Patient Relationships and
August 10, 2010 08:33 AM Eastern Daylight Time
NEWTON, Mass.--(EON: Enhanced Online News)--Enterprise marketing software provider Neolane, Inc. today
announced that it has been selected by digital marketing and events solution company Cramer to support more
effective marketing communications programs for its clients, specifically in its healthcare practice. The first program
to benefit from Neolane’s comprehensive, flexible marketing automation platform is a Cramer biopharmaceutical
client that was seeking to improve the results of an on-going patient communications program that relies on targeted,
personalized communications across multiple channels to support patient therapy.
The biopharmaceutical company enlisted Cramer’s help to identify a marketing technology to help better engage
patients who are currently on therapy and to support them to stay compliant by providing timely and targeted
communications along their patient journey. To help encourage patients to stay with the therapy, Cramer developed
a communications campaign that would not only remind patients of the long-term benefits of the drug, but also
provide ongoing resources and support for patients needing help getting through the difficult, initial stages of therapy.
With Neolane, Cramer can leverage deep customer data from the company’s CRM system to develop personalized
content that maps to each patient’s own therapy protocol. By effectively automating and tracking the delivery of
highly-targeted, personalized messaging and creative, Cramer can ensure the right messages are delivered to patients
at the right time, through the right channel.
“Neolane is able to deliver a robust, yet easy-to-use platform that has the flexibility to support and measure
increasingly dynamic, personalize