Consumer Choice - A Manufacturer, Retailer &
Customer Dream Phone
March 09, 2010 10:40 AM Eastern Time
SAN DIEGO--(EON: Enhanced Online News)--Single Touch Systems, Inc (OTCBB:SITO) is announcing we
have been granted another US Patent adding to our extensive patent portfolio related to the mobile communications
industry.
Currently, manufacturers must produce and retailers must inventory multiple versions of each mobile device, adding
cost and limiting flexibility of choice among consumers. Changing carriers is already difficult for the consumer as a
result of term contracts and is compounded by carrier specific handsets that must be purchased and cannot be used
when changing carriers.
This recent patent grant relates to technology which allows a retailer to offer one version of their hottest selling phone
to their customers and give the customer the ability to select their preferred carrier from that single phone.
In essence, one day you can be using Verizon’s (NYSE:VZ) service and the next day you could select Sprint’s
(NYSE:S) service. You can also choose your rate plans and data package directly from the device. “Can you
imagine the reduction in costs for the retailers having to carry needless inventory, while handing the power of the
carrier decision to the customer?” said Anthony Macaluso CEO of Single Touch Interactive.
About Single Touch
Single Touch Systems, Inc. (OTCBB:SITO) provides wireless operators, consumer brands, and retailers with
innovative mobile marketing and commerce delivery solutions. Single Touch Systems' powerful portfolio of voice,
data, SMS and commerce products are delivered via its patented Enhanced Services Platform (ESP). Single Touch
Systems' pioneering products are designed to be simple and easy to use and its Mobile Dialing Codes (MDC’s)
have won several industry awards for innovation and direct response. For more information please visit
www.singletouch.net.
Contacts
Single Touch Systems, Inc.
Laurence Dunn, 760-438-0100
larry@singletouch.