Business Case for Supplier Diversity
Supplier Diversity Business Case
Making the Connection between Buying and Selling
High numberHighly loyalLow cost structureGrowing rapidlyPowerful Consumer
What does the world look like?
By 2050 (some experts say much sooner)
ethnic minorities will outnumber whites in the US
Census Data - 1920
Native Hawaiian and Other Pacific Islander
Black or African American
American Indian and Alaska Native
Hispanic or Latino (of any race)
Census Data - 2004
Spending Power Analysis - 2004 GDP
A Powerful Consumer Group
Trillion ($)By 2010
The combined buying power of African Americans, Asian Americans and Native
Americans will exceed $1.7 trillion, more than triple the 1990 level of $454 billion
– making it the 9th largest economy on the globe.
• Hispanic Americans will have $1 trillion in spending power, making them the
11th largest economy in the world
Entertainment Industry Customer Data
A Growing Market
Now let’s look at the incredible growth opportunity this creates
In 2005, urban minorities are the most likely to purchase Internet services, broadband Web TV, and
Trends in minority spending power for entertainment, coupled with the high minority television-
viewing habits, create an opportunity for media companies to take advantage of this demographic.
African-Americans are the largest minority segment of the U.S. television household population,
comprising approximately 13 percent of the 109.6 million TV households.
• African-Americans generally watch more television than other segments of the population.
Over the past three years, Hi