INCREDIMAIL REPORTS $7.2 MILLION REVENUES, $3.6 MILLION EBITDA AND $2.3
MILLION NET PROFIT IN SECOND QUARTER OF 2010
Net Profit first half of 2010 $4.4 Million
TEL AVIV, ISRAEL – August 12, 2010 - IncrediMail Ltd. (NASDAQ: MAIL), an Internet company, today
reported financial results for the second quarter ended June 30, 2010.
Revenues for the second quarter of 2010 rose 7% to $7.2 million, up from $6.7 million in the same quarter last
year. EBITDA was $3.6 million, or 50% of sales, compared to $3.4 million in the second quarter of 2009 and
net profit in the second quarter of 2010 was $2.3 million or $0.23 per diluted share, compared to $2.4 million, or
$0.26 per diluted share in the second quarter of 2009.
In the first half of 2010, revenues were $14.2 million, increasing over 8%, compared to $13.1 million in first half
of 2009, and net profit was $4.4 million, up 16%, compared to $3.8 million in the first half of 2009.
Total operating expenses in the second quarter of 2010 were $3.6 million, which while lower than the previous
quarter; increased 12% compared to the second quarter of 2009, primarily due to higher compensation costs.
Commenting on the results, Mr. Ofer Adler, said, “I am very pleased with the results, as revenues and profits in
the second quarter of 2010 surpassed our expectations and continued to grow despite seasonality. We achieved
this while investing a significant part of our attention to finalizing our strategy of revenue diversification for the
latter part of 2010 and beyond. These results provide for a perfect backdrop as we engage Josef Mandelbaum
as our CEO. Josef’s Internet experience together with his corporate and M&A accomplishments are just what
we need to drive us even further.”
Mr. Josef Mandelbaum, IncrediMail’s newly appointed CEO commented, “I am very excited to join IncrediMail
at this time and look forward to continuing the momentum demonstrated by these very positive results.”