POWER OF ATTORNEY
KNOW ALL MEN BY THESE PRESENTS, THAT each of the undersigned directors and officers of J. C.
PENNEY COMPANY, INC., a Delaware corporation, which is about to file with the Securities and Exchange
Commission, Washington, D.C., under the provisions of the Securities Exchange Act of 1934, its Annual Report
on Form 10-K for the 52 weeks ended January 27, 1996, hereby constitutes and appoints C. R. Lotter, D. A.
McKay, and W. J. Alcorn, and each of them, his or her true and lawful attorneys-in-fact and agents, with full
power to act without the others, for him or her and in his or her name, place, and stead, in any and all capacities,
to sign said Annual Report, which is about to be filed, and any and all subsequent amendments to said Annual
Report, and to file said Annual Report and each subsequent amendment so signed, with all exhibits thereto, and
any and all documents in connection therewith, and to appear before the Securities and Exchange Commission in
connection with any matter relating to said Annual Report and any subsequent amendments, hereby granting unto
said attorneys-in-fact and agents, and each of them, full power and authority to do and perform any and all acts
and things requisite and necessary to be done in and about the premises as fully and to all intents and purposes as
he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or
any of them, may lawfully do or cause to be done by virtue hereof.
IN WITNESS WHEREOF, the undersigned have executed this Power of Attorney as of the 13th day of March,
/S/W. R. Howell /S/D. A. McKay
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W. R. Howell D. A. McKay
Chairman of the Board; Senior Vice President and
Director Chief Financial Officer
(principal financial officer)