What is International SEO?
International SEO is not entirely about launching sites with altered content, executing hreflang etc.
International SEO is mainly about geotargeting. This includes organizing and optimizing your
website as per the region. Enabling search engines to identify the countries, languages of each user
your business is targeting in a particular location.
International SEO best practices:
The URL structure for international websites
The principal concept is that you need to have an accurate domain for your international SEO
requirements. There are a few things to consider while choosing a domain name for international
SEO. Domains like Country-code top-level domain (ccTLD) are ap
plicable for a specific location.
Eg – www.example.fr & www.example.co.uk
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Top-level domains (TLD) are used for geo-targeting specific countries. The subdomains and
subfolders of ccTLD domains can be utilized for geo-targeting diverse countries as well.
Eg of sub-domain – https://fr.example.com. It uses a generic TLD with a country-specific subdomain.
Eg of sub-directories – https://www.example.com/fr & https://www.example.com/fr-ch
If you are targeting territories where more than one language is spoken, then a structure that
includes both the country and language subdirectories is needed.
HrefLang was invented for business owners having multilingual sites and requiring search engines to
send people relevant content in their language. This benefits sites that have similar content in
multiple languages. HrefLang Tags allows cross-reference pages with similar content for different
audiences and is added to the <head> of a website.
Eg – <link rel=”alternate” href=”https://www.example.com/” hreflang=”en-US”